Choose one of the following topics: 1. Men are more affected by reference groups

Choose one of the following topics:
1. Men are more affected by reference groups than women are when buying clothes
–    Introduce reference groups
–    Introduce the argument: This essay argues that “men are more affected… etc”
–    Use 2-3 consumer behavior theories to prove it
–    Mention every part of the essay in a sub headline so that it’s organized
•    Reference groups and their affects on buying decisions
•    What is/are the main reference group(s) that affect men when buying clothes
•    Use theories to prove it
•    How they affect them and why
•    What ages of men are mostly affected by reference groups
•    Do reference groups have a negative affect?
2. Generation Z is more affected by digital influencers and celebrities than millennials when buying clothes
–    Introduce reference groups
–    Introduce the argument: This essay argues that “generation z is more affected by… etc”
–    Use consumer behavior theories to prove it
–    Mention every part of the essay in a sub headline so that it is organized
•    Reference groups and their affects on buying decisions
•    What are digital influencers and how do they set the trends for generation Z
•    How badly are generation Z affected by digital influencers
•    Use theories to prove it
•    How they affect them and why
•    Why are millennials less affected by digital influencers and celebrities
•    Do digital influencers and celebrities have a negative affect
Use 25 Scholarly sources at least with online links. This is necessary, any source without a link online is unaccepted.

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