Y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ou are a Consultant who has completed and submitted a revie

Y‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ou are a Consultant who has completed and submitted a review of your Facility’s CHNA and done the SWOT Analysis. It’s now time to present your recommended solution(s) to the Hospital’s Board (the Class) regarding the number one problem, which is Volume/Occupancy and may be accompanied by patient mix and financial issues that the added Volume could potentially help resolve. Two other items may help you further: Best Hospitals in Los Angeles, CA Rankings | US News Best Hospitals (Links to an external site.) – Look up your hospital and maybe learn why they are succeeding or failing. Only 3 of the hospitals chosen by students were actually ranked. I have also prepared a further breakdown of the Licensed Beds by specialty including Pt Days, DC’s and the resulting Occupancy % and ALOS. I purposefully excluded SNF beds and data, so the Occ % and ALOS in particular can be looked at for each service they now have. The results may vary from the Total OCC% and ALOS you had previously. You may note that given the detailed data, some services could be a Strength or a Weakness not previously identified. You can mention this as well as any ideas for improving their financial position in a brief statement in your Opening slides…but it is the VOLUME you are to focus on and improve. Rubic 10 Points for PPT – with a minimum of 7 and maximum of 9 slides. Power Points are clear and convey the information without being a detailed narrative – 2 pts Key Requirements below met – 5 pts Use of hospital metrics where appropriate Use of SWOT analysis and findings is essential, even if you have to rethink these. The recommended Marketing Product/Service is reasonable and demonstrates knowledge of the materials from the text, lectures and other readings to provide support for your recommendations. – 3 pts. Power Point Requirements Slides 1-2 Opening From your CHNA/SWOT Analysis … what are the key factors to their success? What Strengths can they build on to generate added Vol‌‍‍‍‌‍‍‌‌‍‍‍‌‍‍‍‍‌‍‍ume? Are there Opportunities they can take advantage of? Are there Threats they need to consider from local competition or in the healthcare environment? What is the product/service you are recommending they develop or expand and the marketing approach? Slides 3-4 PRODUCT/Service, PEOPLE, and PLACE: Briefly describe the Product/Service you recommend What is the targeted/segmented market and your data to support this? Will it be provided at the Hospital or at one or more other Location(s)? What Facility, Equipment and/or IT requirements does it have? Any specialized staff or expertise required? Are you proposing to do this In-House or Outsource? You may use the above data and other (. Financial, Quality) to support your decision. Slide 5 Describe the current/potential PRICE (Reimbursement) for your service/product Is it currently reimbursed? If so, is this Fee-for-Service, Prospective Payment, Capitation or Cash? How will this Product/Service or expansion of an existing one likely impact your: Volume? Payer Mix? Does your facility or its Parent Co., if applicable, have any particular advantages in: Negotiating or demanding rates from Payers? Does the Parent Co. own an ACO, clinics, UCC’s, etc.? Are your Revenues competitive? Slides 6 -7 Research, Promotion and Advertising What Research do you propose to verify the potential of the proposed services/expansion? . Data analysis of demographics and provider use; focus groups, phone surveys, mail surveys? How will this increase the likely success of your proposal? What Promotions, Ads, Digital, Branding are you recommending? Support your selection and cost-benefits. Slide 8 Summation The Product Why it is needed What it will do for the Facility How does this meet with the Organization’s Mission, Vision and/or Values. Link for the hospitals on why they are succeeding or failing. My hospital is ENCINO MEDICAL HOSPITAL. Might have to look it up in the search bar.

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