The essay question is based on aspects of Public Relations and Corporate Communi

The essay question is based on aspects of Public Relations and Corporate Communication Strategy and will require you to demonstrate your ability to:
• Recognise and discuss the holistic nature of strategic communication management, identifying trends and issues which could affect an organisation’s activities.
• Discuss and interpret PR strategy and the relationships between different corporate functions, evaluating elements of the strategic communication mix.
• Analyse components of PR strategies and evaluate the effectiveness of PR tactics and techniques.
• Appraise and discuss the social and ethical issues related to the role and function of strategic PR and integrated communications.

Leave a Reply

Your email address will not be published.